ABOUT US

We believe every individual on earth has their own irrational fear of or aversion to something, especially when it comes to socializing nowadays. Superficial materialistic items made people chase for a ghost. Wanting to fit in their comfortable bubble, just to compete and squeeze in the fragile sanctuary. Luxury shallow items are slowly turning into a symbol of demeaning authority. As if vanity has become a gross pride for people to reach. Being flamboyant was supposed to represent an individual’s spiritual passion, an unstoppable force that came roaring from their heart. Luxury was meant to be interpreted by passion for a certain style and quality deep down from the soul, not as a tool to express vanity. 

 

Having the same goal of bringing people with the same taste and spirit together. We hope you find your love and passion towards clothing in PHOBIA© and integrate it into your daily life. For those indecisive, there is no need for stressing out on what to wear, as we have the same ideal which makes our product, on you impeccable. Whereas for who had never found a sense of belonging in this society under vanity, you now have a place to stay. 

 

In our united belief, we promise to let each and one of you retain your own personality, style and texture during your exploration in this complex society. Regardless, our goal is to raise people’s awareness of what it means to - “ Dress not for vanity, but for oneself. ”